CASE STUDIES

MICROSOFT THE ORIGINAL BUILD & LINUS TECH TIPS

microsoft work trend index & Subwaytakes

To celebrate 50 years of Microsoft, we created an experience that honored self-taught developers and their authentic origin stories.

Through retro-inspired coding activities on sleeper PCs powered by modern tools like Copilot, Azure, and GitHub, we paid tribute to the scrappy spirit that still drives the developer community today.

On-the-ground content capture paired with our creator partnership with Linus Tech Tips helped us to earn more than 1.4M social views and 100K+ engagements across both owned and earned content, along with partnerships with other key creators like PeachieTech and GG Sheed.

TYPE: Influencer Event Integration
BRAND: Microsoft
AGENCY: Edelman

The Ray-Ban Meta is a breaking-edge product - to complement, we launched a global influencer program with the aim at long-term / seasonal retention capabilities through a wide-array of diverse creators verticals including fashion and sports.

We collaborated with Adrien Raza, EscapingYouth, and Andrew Ethan Zeng to put their own spin on how Ray-Ban Meta will enter culture.

This highly successful campaign became a cultural force, generating 100M+ impressions and 460K+ engagements. This model served as a playbook moving forward on an annual basis for the brand.

TYPE: Global Influencer Program
BRAND: Ray-Ban Meta
AGENCY: Viral Nation

Partnered with creators across productivity, workplace, and culture to amplify Microsoft’s Work Trend Index and spark new conversations on the future of AI at work.

To facilitate social discussion key themes in the Work Trend Index, Microsoft partnered with Kareem Rahma (343K)/ @SubwayTakes (1.8M) with AI thought leader and creator Sinead Bovell (509K). The campaign bridged tech and mainstream culture through authentic, thought-provoking dialogue.

The series humanized AI’s role in the workplace, turning a corporate report into a culturally relevant conversation at a mass level.

TYPE: Bespoke Influencer Content
BRAND: Microsoft
AGENCY: Edelman

DOOM: THE DARK AGES GLOBAL LAUNCH INFLUENCER

WORLD OF WARCRAFT EXPERIENTIAL + INFLUENCER

After months of prep & content building the increasing hype for Diablo IV’s official launch, deployed influencer initiatives including XR & Events, Celebrity endorsements to create a cultural moment to maximize non & endemic audience awareness in the leading months to the title’s launch.

This included a co-stream between Simu Liu, Bella Poarch, and Valkyrae, reaching all corners of culture, integrating influencers into a secret NYC dinner that included Stranger Things’ David Harbour, and a red carpet premiere in LA.

The result: a global conversation led by influencers via 140+ pieces of content across multiple platforms/formats, leading to 32M+ impressions and 1.1M+ engagements.

TYPE: Global Title Launch
BRAND: Activision-Blizzard
AGENCY: Viral Nation

Generate mass awareness for the release of World of Warcraft: Dragonflight, focused on high-quality influencer content that can be repurposed as UGC among Blizzard’s owned social channels.

We created an in-person World of Warcraft: Dragonflight themed escape room activation (Los Angeles), diving into game lore and challenging WoW-endemic creators to dig deeper.

We then invited influencers such as Disguised Toast, LilyPichu, and other OfflineTV members to create experiential content to be shared during the expansion launch.

Everything was handled in-house, from the experiential room development to influencer sourcing and filming.

TYPE: Experiential + Influencer
BRAND: Bethesda
AGENCY: Edelman

To build anticipation for DOOM: The Dark Ages, we leaned into the game’s epic origin story and invited players to experience the Slayer’s rage like never before.

Through creators across gaming, entertainment, DIY, cosplay, and lifestyle, we brought the power of DOOM to life, showcasing a cinematic experience.

From NA to EMEA, LATAM and APAC, the campaign tapped into regional voices and cultural cues to drive relevance at scale.

The result was a globally resonant launch across 292 creators in 18 countries, 11 languages, 1495+ pieces of content, and 127M+ views to helped DOOM stake its claim as one of the year’s most anticipated releases.

TYPE: Global Title Launch
BRAND: Bethesda
AGENCY: Edelman

Developed the very first brand TikTok account in Blizzard’s history through an always-on, and UGC program.

This program leveraged 30+ content creators for 88+ pieces of content over a 12-month period) to form the foundation for the Diablo owned TikTok account, not only for fans but to draw new viewers inward - boosting organic growth, non-endemic audiences, and building community.

This became the framework for future brands under Activision Blizzard.

TYPE: TikTok Platform Launch
BRAND: Activision-Blizzard
AGENCY: Viral Nation

SUPERNATURAL META QUEST

INFLUENCER PREVIEW EVENT

Supernatural is a game-changing VR fitness experience within Meta Quest. To create an immersive, capture-ready experience together - we engaged a diverse group of LA-based fitness Creators to the heart of Venice Beach, and put them to the new-age test of VR Fitness.

We also build the whole experience from scratch, leading internal Creative and Production teams to bring this to life within 6 weeks. In addition, coordinating with brand partners such as JOJA to enhance the consumer experience.

TYPE: Influencer Event
BRAND: Supernatural / Meta Quest
AGENCY: Viral Nation

Blizzard Entertainment set out to reinvigorate the Diablo audience with additions to the franchise: Diablo Immortal and Diablo IV.

To support Diablo content creators and establish a direct line of communication with their audiences as a new avenue to support the player base, we created a complex Creator Ambassador program.

Built from scratch, this program included an incentive structure that keeps Diablo creators happy with ways to further grow their audiences. This is the first ever formal Community Management program for Blizzard franchises at this scale.

Within the first few months, we enlisted 88 partners that generated 1,100 pieces of UGC content for 6.4M+ organic impressions.

TYPE: Ambassador Program
BRAND: Activison-Blizzard
AGENCY: Viral Nation